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Kochi Police Initiates 10 Commandments Marketing campaign On COVID-19

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By Lekhaka


The World pandemic Covid 19, the outbreak of which began final yr, has disrupted lives and introduced the world to a standstill. On April 24, globally, the COVID-19 circumstances exceeded 2.7 million. India recorded 1,752 contemporary Covid 19 circumstances within the final 24 hours, which summed as much as the overall variety of confirmed circumstances at 23,452. Within the wake of the worldwide pandemic, the federal government and different officers have give you progressive and informative concepts to create consciousness among the many widespread public.

Tovino Thomas

The Police Commissionerate Kochi has launched a marketing campaign with an goal to coach and create consciousness among the many public on COVID 19. The marketing campaign named 10 Kalpanakal (10 Commandments) options eminent actors from the Malayalam Movie trade like Tovino Thomas, Jayasurya, Kunchako Boban, Mamtha Mohandas, Anu Sithara, Murali Gopi, Suraj Venjarmoodu, Prayaga Martin, Sijoy Varghese, and Mia George. The movies will probably be ending with a narration by actor Mohanlal.

The marketing campaign is launched in affiliation with Bharath Petroleum together with the assistance of Pepper Awards Belief, Indian AdFilm Makers Affiliation, and Hammer Promoting, Kochi.

Talking about their affiliation on the marketing campaign, PK Natesh, Chairman Pepper awards stated, “The marketing campaign goals to encourage individuals to guard themselves and to respect the lockdown. On April 24, the Ernakulam district has been declared as Orange Zone and the marketing campaign contains the federal government pointers which have to be adopted by the general public throughout the lockdown interval. It was a difficult process for us to create a social media and out of doors marketing campaign inside a brief span of time. Kochi Metropolis Police Deputy Commissioner G Poonguzhali and different larger officers helped us in conceptualizing 10 Kalpanakal.”

Thanking the Police Commissionerate Kochi for the chance on behalf of the workforce, Sreenath, CEO of Hammer, stated “This was an project that needed to be accomplished inside 72 hours, which is hard even throughout the regular instances. However we overcame the scarcity of time with the dedication of our workforce, who labored from their houses throughout Kerala with out a break. Every of us discovered this an amazing alternative to do our half within the struggle towards COVID-19.”

Indian Advert Movie Maker (IAM) is a company created in 2015 for the welfare and promotion of artists working within the discipline of promoting.

“We’ve got collaborated with FEFKA and launched a number of consciousness campaigns beforehand and been actively concerned in flood aid efforts. We’re joyful that we have been in a position to full the difficult process of making the attention video inside 72 hours. The video characteristic 10 Don’ts throughout the lockdown. The marketing campaign is launched by way of the social media handles of Police Commissionerate Kochi,” stated Jabbar Kallarackkal, President and Sijoy Varghese, Secretary, IAM collectively.

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