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Anubhav Mukherjee Is Creating A Buzz In Kolkata By His City Portal “The Kolkata Buzz”

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oi-Filmibeat Desk

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Every
success
story
has
but
a
humble
start
and
the
road
is
not
always
a
bed
of
roses.
So,
is
the
journey
of
Anubhav
Mukherjee
who
founded
The
Kolkata
Buzz,
the
City
of
Joy’s
most
famous
social
media
platform
that
has
garnered
300k+
Followers
on
Instagram,
and
1.5
Million+
on
Facebook
within
5
years.

Mukherjee
originally
hails
from
Chattisgarh.
Although
a
Bengali
by
birth,
he
learned
most
of
the
language
and
culture
only
after
coming
to
Kolkata
to
learn
filmmaking.
Having
spent
a
few
months
in
the
city
Anubhav
would
click
several
pictures
and
short
videos
on
his
phone
which
he
started
to
post
on
social
media.
Seeing
the
overwhelming
response
he
launched
his
page
“The
Kolkata
Buzz” and
it
became
an
instant
hit
during
the
year
2016
Durga
puja.

Anubhav Mukherjee Is Creating A Buzz In Kolkata By His City Portal “The Kolkata Buzz”

“It
all
started
a
few
years
ago
when
I
left
Chhattisgarh
to
come
to
Kolkata
for
learning
filmmaking.
Having
attended
classes
for
a
few
months,
I
started
clicking
pictures
of
Kolkata
and
posted
them
on
social
media
which
gradually
manifested
into
The
Kolkata
Buzz
page.
The
response
was
good
but
I
wasn’t
generating
any
revenue
for
many
months.
Yet
I
kept
up
my
work
and
at
the
time
of
Puja,
it
was
a
hit.
That’s
when
I
left
film
making
and
dedicated
all
my
time
to
the
platform,” shares
Anubhav.

He
did
have
hard
times
but
that
made
him
work
harder.
All
that
he
has
done
to
date
is
a
result
of
self-study
from
Youtube
and
other
websites.
For
the
initial
months,
the
only
employee
was
himself
with
a
laptop
and
a
phone.

“I
had
some
tough
days
but
I
promised
myself
that
I
will
thrive.
So,
soon
I
started
following
Youtube
tutorials
and
got
self-educated.
All
I
had
with
me
is
a
laptop
and
phone
that
was
my
portable
office,”
he
says.

“One
day
I
got
a
call
from
a
person
who
wanted
to
advertise
on
my
platform
and
he
offered
me
a
token
of
money
which
was
huge
for
me
at
that
time.
Thus,
started
to
mint
money
and
never
looked
back.
As
the
work
increased,
I
started
pooling
in
freelancers
and
today
I
am
empowering
30+,”
he
says.

The
Kolkata
Buzz
success
led
Anubhav
to
start
his
own
registered
company

Buzzaffair
ventures
(OPC)
PRIVATE
LIMITED.
The
digital
marketing
agency
is
into
brands,
Influencer
marketing,
event
promotions,
and
social
media
management.
By
now
they
have
covered
hundreds
of
brands
locally,
nationally,
and
internationally.
His
story
can
inspire
millions
who
dream
to
ace
the
digital
world.

Story first published: Monday, December 20, 2021, 12:14 [IST]


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